Our Great National Parks
Netflix, Our Great National Parks, Outdoor Day
Client: NETFLIX
To deliver on the series’ mission to illustrate that everyone is welcome in the outdoors, we brought together diverse hiking groups to partner with Netflix on a nationwide Outdoor Day in celebration of the project’s release. The goal of the digital marketing campaign was to inspire individuals to spend time in nature. Touch points included IRL hikes inspired by the series as well as tips curated by each group aimed at helping their unique communities navigate the barriers they face to spending time in nature.
our PROJECT SCOPE
With the intention of illustrating that the outdoors are truly a place where everyone belongs, our agency scope included:
Community engagement and partnership strategy
Campaign development and positioning strategy
