Kristin Jones 

She is a creative strategist with in-depth experience in public policy and social impact. Kristin began her career as a teacher in Los Angeles through Teach for America. Her interest in civic enrichment and support ultimately brought her to work alongside former First Lady Michelle Obama as Director of Special Projects. Over her seven-year tenure in the White House, Kristin’s projects and responsibilities ranged from planning domestic events in service of the First Lady’s priorities and cultural vision to developing creative content and campaigns for Mrs. Obama’s signature initiatives including Let’s Move!, Joining Forces, Reach Higher and Let Girls Learn. Kristin has developed expertise in leveraging the cross-functionality of branding, impact and creative strategy to create lasting cultural shifts in society.

Arielle Vavasseur

She is a creative strategist with over ten years of experience in brand strategy and development within entertainment, fashion, talent management and marketing. Arielle began her career in integrated marketing – developing meaningful consumer relationships within music and fashion. Her passion for developing genuine connections between consumers and brands led her to the music industry where she joined the management team of Grammy-nominated singer/songwriter Jhené Aiko. During her time with Jhené, Arielle led project management, digital and product strategy and brand partnerships with companies including Billboard, CFDA, Disney, Samsung, and Redbull, among others.