The Motown ABC’s

Campaign DEVELOPMENT for Motown RECORDS #MOTOWNABCs

Client: MOTOWN

The #MotownABCs was a 13-week social campaign centered around the fundamentals of life. As Motown Record’s response to the COVID-19 pandemic, the campaign fused compelling and educational content with brand-aligned acts of generosity. At the heart of this campaign was what was at the very heart of the Motown label: being an unfaltering pillar of strength for the Black community in times of levity and in times of crisis. This campaign was awarded the Inaugural Silver Anthem Award in the category of Community Outreach in Education, Art, & Culture.

Watch the campaign recap video here and read relevant press here

our PROJECT SCOPE

To underscore our client’s brand values and illustrate its commitment to cultivating the sound of youth culture for every generation, we executed the following campaign scope:

• Campaign ideation and development 

• Content and asset creation 

• Creative direction

• Partnership building

• Influencer strategy