Descendant: Portraits Of
Netflix’s, Descendant, COMMUNITY ARCHIVE project
Client: NETFLIX
Descendant tells the powerful and untold story of a small community in Alabama — Africatown — where the descendants of the last known ship illegally carrying enslaved Africans to the US live. Inspired by the moving images of Cudjoe Lewis—a survivor of the Clotilda ship and founding member of Africatown—featured throughout the documentary, we produced an intimate tintype portrait activation at the community film screening in Mobile, Alabama. Descendants of the Clotilda, including executive producer and Africatown descendant Ahmir ‘Questlove’ Thompson, were invited to sit for tintype portraits that will preserve their stories for generations to come. Portraits were taken by Adam Davis of the Black Magic Project.
View the Descendant portrait gallery here.
our Project Scope:
With the mission to give voice and permanence to the stories of the Clotilda descendants, our agency fulfilled the following scope:
Concept ideation
Activation development and production
Copywriting, messaging and narrative building
